Stones Bitter

Bass Brewers / UK

Stones Bitter, the quintessential ‘working men’s club’ beer from Sheffield, was desperately in need of rebranding in order to recapture its essence and re-link to its roots. The ‘steel man’ gave a face to the brand, along with a sense of pride in the beer’s northern origins.

A strong presence on the bar is a must for any volume brand. Thus, I  designed a distinctive bar font as an essential part of the brand’s image revitalisation. Finally, I also created a new logo for the sponsorship of the Rugby League Championship.