Stones Bitter Draught

Stones Bitter Draught

Bass Brewers / UK

I developed Stones Bitter Draught to compete in the premium ale market.

The cans benefited of the new draught widget cans in order to recreate the draught pressure and guarantee a proper head to any pint. A black background with an orange cartouche and black and white lettering signalled its higher alcohol content and richer flavour.

I also designed a distinctive clip-on badge for the cask conditioned product served in the pubs.