Pro-Vegan Television Advert

Israel’s first pro-vegan television advert has reached 35 percent of the nation’s population, by being broadcast during one of the country’s most popular T.V shows.

The advert was created by Vegan Friendly – an international non-profit organisation that is committed to end animal exploitation and tackle the climate crisis by promoting plant-based food.

After so many years seeing commercials of animal products, it is exciting to see for a change a pro-vegan television advert that talks about compassion for animals on one of Israel’s most popular television show.

When people ‘make the connection’ that what they are eating was once a living, breathing, innocent, sentient being who thinks, dreams, plays, loves, fears and suffers like them, they begin to empathise.